Saturday, April 14, 2012

My Websites Aren't Making Money - What Do I Do?


I get this question quite often: "I have lots of websites and they're not making me money. What do I do?"
This is what happens when you move too fast, too soon. Making money online is a process. Like any other business, it takes time and it takes work. The best place to start would have been to have one website that makes money before building a new one.
But all is not lost. There are ways to salvage the situation and have all those sites start making money for you. Here's what you can do to start making money on the sites that you already have.
  1. Pick one of them and focus on it. Pick the one where you can see the end from the beginning, where you understand everything that it needs. Fix everything that needs to be fixed in that site, the technical problems, the content, the look. If your website isn't working the way it should, you will lose visitors faster than you ever thought possible. Make sure that site is making money before you move on to the next one.

  2. Don't try to convert random people to buying random things. Be Specific. Know who you're trying to sell to. This mean doing the market research and focusing your marketing efforts on targeting the people who are most likely to buy.

  3. Self Replicated MLM or Mortgage or Real Estate sites don't work. (or...I've never seen it work). So if you have these sites, you can put them in the back burner or just shut them down.

  4. Re-evaluate the effectiveness of the site you have. Study some copywriting techniques and do things to increase conversions on your site. Whatever you're selling, give people a reason to buy it (give incentives, tell them why it's the best, it has a problem and I'll solve it,...)

  5. Make sure your site only has one purpose (make sales, build a list). It has one goal when someone comes to the homepage. Get rid of widgets unless they serve a purpose. Don't put anything there that would distract the visitors from that purpose.

  6. Get traffic. Buy a little and see what happens. Don't overspend. Don't pretend to be macho with Google AdWords. Learn a little about it before implementing it.

  7. Work on getting free traffic. Here's a quick plan for getting free traffic:
    • write an article and submit it to EzineArticles.com
    • create a Squidoo lens. put 2 pieces of content, link it to your site
    • create a short video, submit it to Tubemogul (and verify it worked)
  8. If you built the sites following a blueprint or something, stick with it for a bit before moving onto something else. Follow it through and observe how it performs before doing any changes. Sometimes these things just take time to work and you're probably just impatient about seeing results.

  9. Don't give up! You're going to fail some. This is a business. You have to learn from your failures in order to succeed.
John Jonas is a veteran internet marketer and online business owner. He's been helping other internet business owners replace themselves and earn more by working less through his website. Here he teaches entrepreneurs about building a successful online business, living the 4 hour work week and the value of outsourcing to the Philippines.

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